Celebrities have a lot of influence over modern society. They influence how we dress (hey celebrities, can someone put an end to the unflattering skinny jeans trend, please?), how we talk (or had you not noticed your frattiest coworkers repeating “that’s hot” and “winning” ad nauseum), how we dance (who started this fist-pumping thing, anyway?), the way we vote (or whether we vote at all), and what we buy. Not surprisingly, companies take advantage of this bizarre phenomenon by paying celebrities to promote their products. For example, football great and ladies’ man Joe Namath showed off his shapely gams to endorse Beautymist pantyhose in a silly commercial, supermodel Heidi Klum strangely decided to lend her name and face to a fat-free fruit candy, and Oprah’s multi-sector Midas touch is so potent she has an “Effect” named after her.
Occasionally, a company might incorporate a celebrity’s quote into an advertisement to hype a particular product or service. For instance, the late suit designer and proprietor of “the most expensive store in the world,” Bijan, teamed up with the uber-expensive Rolls-Royce in a partnership that Bush the Elder (that’s right, George H.W. Bush himself) describes on a Santa Monica Blvd. billboard as “[a] class act designer partnered with a class act car.” It is probably safe to assume that Bijan/Rolls-Royce obtained permission to use George Bush’s name and quote on that billboard (and if not, I know a good lawyer). But, because we live in a world where people do not always ask for permission (or otherwise abide by the law), this billboard made me think about the limitations on using a celebrity’s quote in an advertisement. Continue reading the full story . . . »