NFL Antitrust Case: Huge Blow to Professional Football, or Much Ado About Nothing?
If you’re a football fan, like me, you’ve probably heard about the recent antitrust case in which the NFL supposedly suffered a big loss. For those that haven’t heard, here’s the story in a nutshell. For years, NFL teams have jointly licensed their trademarks for use on products like t-shirts, baseball caps, mugs, etc through a company called National Football League Properties (NFLP). About ten years ago, the NFLP decided that only Reebok could make headwear bearing NFL logos. As a result, American Needle, Inc., a competitor of Reebok, lost its contract with NFLP. Faced with the loss of a tremendous revenue source, American Needle did what any proud American would do: it sued, claiming the NFLP was acting improperly as a monopoly and not allowing competition in the NFL headwear business. On May 24, 2010, the U.S. Supreme Court ruled that American Needle could proceed with its lawsuit. Continue reading the full story . . . »









