When Not to Immediately Register Your Trademark

It might seem axiomatic that whenever you develop a new product or service you ought to immediately register a trademark or servicemark to ensure marketplace protection. And I’m not talking about trademarking “That’s Hot” or “You’re Fired!” I’m talking about real, useful stuff. Like Oxyclean.® Or Chia Pet.®

(Fun fact of the day: you can only use the ® symbol if your mark is registered with the USPTO. Otherwise you are stuck using the ™ symbol, which is just a claim of ownership over a mark.)

Most of the time, promptly registering a trademark is a good idea — not only does it help you establish rights in your own mark, it gives you early warning if you’re going to wind up in a dispute (and ample opportunity to change your mark before you invest too much time, money, and heart into it). But not always. For a good example of the latter situation, just look at the current dispute between ZeniMax Media, the publisher of a series of role-playing games called The Elder Scrolls and forthcoming game entitled The Elder Scrolls V: Skyrim, and Mojang, creator of the popular game Minecraft, and forthcoming game entitled, Scrolls. Continue reading the full story . . . »


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Married to J-Lo: Gravy Train or Dead End?

Remember the good old days when Jennifer Lopez made headlines for harmless things like bold fashion choices and a semi-legendary backside? These days, though, it seems like J-Lo makes news less for her talents as an actress/singer/Paula Abdul replacement, and more for her divorces. In the midst of swirling gossip about the demise of her marriage to Marc Anthony, J-Lo has been battling in court, trying to stop her first husband, waiter-turned-chef-turned-professional celebrity-ex/litigant Ojani Noa, from selling the rights to a series of home videos made during their short-lived marriage. (This is, in fact, the second time Noa has tried to sell rights to the story of his ill-fated marriage to the Puerto Rican starlet; apparently, a permanent injunction and a $500,000 damages award didn’t teach him a lesson).

Some quarters of the Internet were no doubt crushed to hear that, unlike last time, Noa is now reportedly hawking home videos of a rather G-rated variety. And while the newest headlines about J. Lo’s ongoing battle with Noa vaguely trumpeted a J-Lo victory, behind the A-list names in the headline (or rather, the one A-list name and the ex-husband of the A-list name) was a legal issue only a lawyer could love — whether the dispute between Lopez and Noa would have to proceed via private binding arbitration or in court (Lopez succeeded in pushing the case to arbitration, shielding any salacious tidbits that might come out of this nasty battle from public view). But of course, the idea of the public release of celebrity home videos (whether G or XXX rated) always piques the interest of our voyeur culture.

Of course, J-Lo is in a better position than many celebrities trying to keep their private lives private, in that her long and sordid legal history with Noa has created a paper trail of contractual agreements between the two on which she can now rely (more on that later). But putting aside the quirkier aspects of the Lopez/Noa dispute, the general question remains: can a famous celebrity like J-Lo stop a gold-digging ex from profiting off home videos made during the relationship? Continue reading the full story . . . »


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And Now for Some Shameless Self-Promotion

Last year, you, our dear and faithful readers, not only catapulted Law Law Land to victory (not to mention glory and legend) in the “For Fun” category of the ABA Journal’s 4th Annual “Blawg 100″ awards, you made us the highest vote-getter among 100 beloved legal blogs nominated across 12 largely arbitrary categories. Remember when that happened? That was awesome.

If you want to relive the glory days of Law Law Land’s victorious 2010 Blawg 100 campaign (and if you’ve seen what the stock market, American political climate, and general quality of television programming have looked like over the last month, why wouldn’t you?), the ABA Journal is currently taking nominations for its 2011 “Blawg 100.” If you’re a lawyer or law student who enjoys our shtick and/or thinks that the site looks great with these festive-looking ABA Journal badges on the page, we would be honored by your nomination. So-called “friend-of-the-blawg briefs” are due no later than Sept. 9, 2011.

 


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Q&A: How Do I Option a Great Comic Book?

Q: I just got back from Comic-Con a few weeks ago and met a writer there who had written a comic book that I think would be perfect for a film. I’m interested in optioning the book but I’m not really sure how to go about it since I’ve never dealt with comics before. Anything special I should be worried about?

A: Faithful Readers! Your Law Law Land Q&A team wishes we knew that you were at Comic-Con! We were there as well, championing the cause of legal geeks everywhere. You may have seen us: the unlikely duo of Captain Caveman and Slave Leia roaming the floors. But, alas, we recognize that with negligible power, comes negligible responsibility…so we are back behind our desks, glasses on, no one the wiser and are here to answer your questions.

Acquiring rights in comic books is much like acquiring rights to other properties. The first and most basic thing you need to know is who holds the rights you want to acquire. In the comic book world, there are a few different business models that are based on the size of the publisher involved; who owns the rights you need may depend on what type of publisher issued the comic book you like. If you’re dealing with one of the big two, namely Marvel or DC, chances are the publisher owns the rights in the comic book. There’s a reason Marvel created its own motion picture production company: it was tired of hiring and paying third parties to make movies based on its own properties. Continue reading the full story . . . »


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Filmed Without Permission

Last week, KROQ’s Kevin & Bean interviewed Castle actress Stana Katic, who is starring in a new movie called For Lovers Only. The film is a “sexy love story set in Paris” and was “shot in the spirit of the French New Wave” (which sounds to me like a blend of smooth jazz, a Monet painting, and a nude beach).
The fascinating thing about the film is that it was produced by just five people. The small crew drove around France in one car using a handheld camera, and would haphazardly discover new filming locations (ironically, quite similar to the formula for a Jackass movie, though those are more “shot in the spirit of the American love of men being struck in the groin”). So although the script may have been rehearsed the night before, the location was often “TBD.”

Evidently unaware of the contingent of fascinated entertainment lawyers in the audience, Katic never discussed whether the film’s five-person crew obtained clearances or releases for anything or anyone they may have incidentally filmed. But from her description of the production, it seems possible — maybe even likely — that they didn’t. The film is currently available only through iTunes or at European film festival screenings. But although that whimsical approach to filmmaking may make for great promotional interviews on the radio, it could present a problem when filmmakers start looking for major worldwide distribution. Continue reading the full story . . . »


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The Blame Game: Who Takes the Fall When a Movie Tanks?

Spoiler alert: not all movies succeed.

In any given year, the bombs will outnumber the blockbusters, much to the dismay of the companies fronting the cash (and that doesn’t even count all the movies that “lose money” on paper). American treasury bonds may no longer be AAA gold-plated, but you better believe they’re a safer bet than financing a movie — just ask every pro athlete who went bankrupt investing their multi-million dollar advance into a pet motion picture project. But not everybody who watches their investment wither and die at the hands of unforgiving reviewers and uninterested audiences is willing to just walk away. For these investors, there is recoupment by litigation (and entertainment lawyers everywhere rejoiced!).

Consider the financiers of the movie Free Style, who filed a lawsuit last week in hopes of salvaging their investment in the box office bomb. Unsurprisingly, the suit names the producers as defendants, alleging that they made misrepresentations about the marketing budget and the scope of the movie’s release. More interestingly, though, the financiers are going directly after star Corbin Bleu (of High School Musical fame, for those of you without tweenage daughters), alleging that he failed to honor an agreement to provide interviews to promote the film. As a result, say the money men, after they loaned $8.57 million, the movie only earned $1.3 million from all sources including foreign distribution and DVD sales. (If you’re thinking that’s not so bad, chew on this: the movie earned only $463 on opening weekend in the United States. Yes, 463 dollars, no zeros added. The investors might have been better off selling their collectible Barbies on eBay that weekend.)

Since you’ve likely never heard of the movie (case in point?), here’s a synopsis: “High School Musical’s Corbin Bleu trades in his dancing shoes for a helmet in this family film. InFree Style, young Cale (Bleu) gives his all in his effort to be on the Grand National Motocross racing team, while his mother (Penelope Ann Miller), sister (The Game Plan’s Madison Pettis), and girlfriend (Sandra Echeverria) cheer him on.”

I’ll give you a moment while you toggle over to Netflix to add the DVD to your queue. You’re welcome.

So, having taken the unusual step of suing the star of their film, what hurdles do the investors face in proving their case against Bleu? Continue reading the full story . . . »


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